ABOUT US

Since 2013  Hebany US   LLC.    is a distinguished enterprise in international commerce, co-founded by two seasoned executives:  Mr. Alfredo Villalobos, Head of U.S. Operations, leveraging extensive executive experience including his tenure as President of Telefónica USA.  Ms. Mabel Hoyos, Global Head, providing strategic vision and cross-border leadership. Under their stewardship, Hebany has established itself as a trusted industry leader, driving operational excellence and fostering global growth through unparalleled expertise and innovative solutions.  
Email: eeuu@hebany.us

Mabel Hoyos – Global Director, Hebany Holdings

Ms. Hoyos brings extensive international trade expertise to Hebany Holding. Her exceptional trajectory and deep understanding of global markets are invaluable assets. Ms. Hoyos’ strategic vision, coupled with her unwavering commitment to excellence and corporate integrity, has been instrumental in establishing Hebany as a leading, continuously evolving enterprise.

Operating from the United States, specifically the prestigious capital of Liberty, she fosters harmonious collaboration across diverse communities within the dynamic free market. Continuously striving to remain at the forefront of innovation, Ms. Hoyos actively adopts advancements in new technologies—including blockchain, company tokenization, and precious metals & rare materials—ensuring Hebany Holding maintains its position as a cutting-edge and growing industry leader. 

Luis Pázmiño

Originally from New York and with over 15 years of experience,  Luis Pázmiño has developed predictive and portfolio optimization models for the University of Connecticut (USA), demonstrating exceptional skills in financial management and the application of data science and artificial intelligence to improve financial processes and decision-making. Additionally, he is the presenter for Hebany USA’s investment events, where he shares his expert knowledge. His solid academic background includes: Bachelor’s Degree in Business Economics and Financial Engineering (UEES, Ecuador).Master’s in Financial Management (Erasmus University, Netherlands). MBA (IE University, Spain). Master’s in Political Marketing (University of Alcalá de Henares, Spain). Master’s in Financial Technology (University of Connecticut, USA; recipient of the Honor Award and Stamford Campus Award).This educational foundation provides him with a deep understanding of financial principles and the ability to analyze and optimize trading systems.   Email: Luis.pazmino@hebany,us      

Ms. Merlyn Mantilla

Ms. Merlyn Mantilla, currently resides in Chicago. She studied Finance and Business Management at the University of A Coruna (Spain), and studied an MBA in retail management at Swiss Business School in Pune, India. Marlyn speaks Spanish, English, Italian and French. She has extensive experience, at Hebany she was a collaborator on projects in Dubai, and since 2023 she is responsible for public relations for Hebany USA from Chicago. Email: Merlyn@hebany.com – Chicago.

Marianella Anett Cabello

Project Specialist & Systems Analyst . Florida . Higher Technologist in Systems Analysis ( Ecuador) with international GLIA certification in Agile Organization Design (Universidad Casa Grande/Henka). Currently a Project Specialist at Hebany (2022–present), defining project frameworks, objectives, and timelines while leading stakeholder collaboration and mitigating project risks. Expertise spans project management, process optimization, market analysis, and administration. Bilingual in English and Spanish. Email:      Marianella@hebany.com

Munesh Shyem

Munesh Shyem is a highly knowledgeable professional with over 18 years of experience, specializing in developing results-driven marketing and branding strategies. He has a proven track record of achieving breakthrough sales growth through expertise in business development, key account management, and cultivating strategic business relationships. His strengths include coaching teams to optimize performance and drive client success. Fluent in English, French, Portuguese, Hindi, and Spanish.  Munesh leverages multilingual capabilities to navigate global markets. Currently, he serves as a freelance Consultant for Hebany, based in Texas, where he continues to deliver strategic solutions.  Email: Munesh@hebany.com

Mrs. JENNIFER ARKHURST

Mrs. Jennifer Arkhurst, a UK Solicitor and Notary, is the owner of Arkhurst & Abdellah offers.With a Master of Laws degree in international business law from the University of Birmingham, UK, she provides legal advice and legalization and has been collaborating with the Hebany Group since 2022.

Driving the value of exports

SMEs are the mainstay of most economies. They represent 90% of businesses worldwide and in emerging economies, they represent seven out of every ten jobs. But to survive and thrive, SMEs must build resilience and grow their customer base by diversifying their target markets through exports. This is no easy task, as SMEs are constrained by limited human and financial resources, and many are inexperienced selling internationally. That’s where Trade Promotion Agencies come in.

International market entry consulting

HEBANY provides Trade Promotion Agencies with a full suite of trade support services from strategy to representation, capacity building to market development for SMEs.

We provide international lead generation and support new market entry, helping companies prepare for international business, so they win more profitable customers in the most sustainable markets.

Global trade has an impact on our planet and that’s why we’re rejecting speculative travel and instead, embracing digital platforms. In doing so, we’re reducing the carbon footprint as well as generating greater ROI for our clients.

Supporting female-led businesses

We’re championing female-led businesses and entrepreneurs. Under-represented and in many cases under-supported, female-led businesses are vital to the long-term growth of our economies. HEBANY is actively engaged in women-in-business networks, delivering pioneering projects from Tunisia to Jordan and is committed to supporting female-led businesses achieve their export potential.

In-market Trade Representation
Market Research
Go-to-market strategy
Distributor search
Business Matchmaking
Trade missions and events